B2B outbound lead generation · United Kingdom

We build outbound systems that put qualified opportunities in your calendar.

Lion Development handles the prospecting, the email infrastructure, the outreach and the follow-up. You focus on closing the deals we put in front of you.

One client per service and area · Start with a small pilot · No long retainer

Real numbers from real campaigns

20,000+
targeted cold emails sent
80+
opportunities generated
£100k+
client pipeline generated
12 days
to two recurring contracts for one cleaning client

One commercial cleaning client won two recurring contracts, a dentist and an eye surgery, within twelve days of the campaign going live.

From cleaning company owners

Don’t take our word for it.

Hear directly from cleaning companies we’ve worked with. Real founders, real messages, nothing scripted.

Real client video
Abdi Shakur
DAZZLE A&O
Cleaning Services
Real client voice note
0:000:00

We handle the outreach. You take the meetings.

One company per area. See if yours is still open.

Book a quick call
What we actually do

A full outbound engine, run for you.

You do not hire a tool, a list or a freelancer. You get the whole system, run by one team, reporting to you.

Prospecting

We build your target list: the right companies, in the right areas, with the decision-maker named.

Infrastructure

Sending domains, inboxes and warm-up set up properly so your emails land instead of bouncing.

Outreach

Written and sent in your name. Short, human messages that sound like a person, not a template.

Follow-up

Most replies come later. We keep following up until someone says yes, no or not now.

How it works

We do the prospecting.
You take the meetings.

01

We agree who you want

Locations, business types and the size of contract worth your time.

02

We build and warm the system

Lists, domains and inboxes set up so outreach can run at volume without hurting your brand.

03

We start conversations

We send, reply and follow up on your behalf.

04

You take the meeting

When someone is genuinely interested, the conversation lands with your team.

Selected client results

What the campaigns actually produced.

Real figures from real campaigns. No invented numbers and no stock success stories.

UK commercial cleaning company

Problem
Relying on word of mouth with no predictable flow of new commercial enquiries.
What we did
Built a targeted list of local businesses and ran a full cold email campaign.
Result
1,104 companies contacted, 53 replies and 5 qualified opportunities.
Read the full breakdown

Commercial cleaning client, contract wins

Problem
Needed recurring contracts, not one-off jobs.
What we did
Outreach aimed at premises that need regular cleaning, such as clinics and practices.
Result
Two recurring contracts won, a dentist and an eye surgery, within 12 days.

UK meal-prep vending company

Problem
A new offer with no outbound channel and no proof it would sell.
What we did
Ran a cross-sector outbound test to find where the demand actually was.
Result
1,800 sequences started, 72 replies and 37 positive replies recorded.
Read the full breakdown
Why Lion Development

Pay for outcomes, not activity.

One client per area

We never send the same opportunity to you and your competitor.

Start small, scale later

Begin with a pilot. Continue only if it creates real commercial conversations.

You always know what is happening

You deal with the founder directly and see the numbers behind every campaign.

Can Arslan, founder of Lion Development, a UK B2B outbound lead generation company
Who you deal with

Can Arslan

Founder, Lion Development

I run every campaign personally. I built Lion Development because good B2B companies should be able to test outbound properly without handing an agency a large retainer first. You speak to me, not an account manager.

Next step

Book a quick call

Fifteen minutes with Can. We'll look at who you want to reach, whether your area is still open and what a first campaign would look like.

Prefer email? Fill in the form and we’ll come back to you.

We reply by email, usually within one working day.

FAQ

Questions worth asking

A business in your agreed area, with the right decision-maker, who has said they are interested in talking about your service.

Book a quick call